Emma Chamberlain

Emma Chamberlain is a lifestyle vlogger who has accumulated more than 11 million followers through her vlog lookbooks, hauls and more. I love Emma's content because it's relatable, she targets a young adult audience (as she is a young adult) and bases her content around her life. Parts of it (especially her podcast) are raw experiences and how she dealt with them which is almost a comfort to this type of audience as they will be going/have been through similar experiences.
She also recently started using a new filming style, her vlogs tend to be more silent than before, its as if she’s not trying to make it interesting with words rather showing it through the cinematography, she’s letting the viewers see her day/experience through her eyes, which I (personally) find interesting to watch